Clients

The MSME 45-day payment rule: how an agency gets paid on time

Most small agencies chase 90-day payments with polite emails. The law has given them a stronger tool since 2024, and most have not registered to use it.

An invoice stamped with a Udyam registration number and a 45-day due date

Under Section 43B(h) of the Income-tax Act (carried into the 2025 Act), a buyer can claim an expense owed to a registered micro or small enterprise as a deduction only in the year it is actually paid, unless it is paid within the time allowed by the MSMED Act — 15 days from acceptance, or up to 45 days where a written agreement says so. Pay a registered small agency on day 60 and the buyer's deduction slips into the next financial year; pay after the due date and interest at three times the RBI bank rate, compounded monthly, accrues under the MSMED Act regardless. The rule has applied since FY 2023-24 and large buyers' finance teams now track it — which is exactly why an agency with a Udyam registration number on its invoice gets moved up the payment queue. This guide covers who qualifies, how to register, what the invoice needs, and the collection routine. Facts checked 14 October 2026; the rule applies to micro and small enterprises, not medium, and only to suppliers of goods and services registered on Udyam.

Key takeaways
  • Qualify: micro (investment up to ₹2.5 crore, turnover up to ₹10 crore) or small (₹25 crore / ₹100 crore) under the limits revised in 2025. Almost every agency under 200 people is one of these.
  • Register on Udyam — free, online, with PAN and Aadhaar, in under an hour. Without the registration, 43B(h) does not protect you.
  • Put the Udyam number and the due date on every invoice, and have a written agreement (even an accepted quote) stating the credit period, capped at 45 days.
  • Interest accrues automatically on late payment at three times the bank rate, compounded monthly, and is not deductible for the buyer. You may waive it; you should invoice it at least once.
  • Use it in the follow-up: a day-40 reminder that names the section is more effective than three day-75 reminders that do not.

The rule, precisely

Note the asymmetry: the deduction consequence falls on the buyer, so the buyer's auditor is the one asking "is this vendor an MSME and when did we pay them?" Your registration number on the invoice is what answers that question for them.

Registering on Udyam

  1. Go to the Udyam registration portal (udyamregistration.gov.in — the free government site, not a paid intermediary).
  2. Register with the proprietor's, partner's or director's Aadhaar and the business PAN; GST details link automatically if registered.
  3. Classify as micro or small by investment in plant, machinery or equipment and turnover (self-declared, verified against ITR and GST data).
  4. Receive the Udyam Registration Number and certificate immediately.
  5. Add the number to your invoice template, your quote template and your email signature block for billing.

Services businesses qualify — the Act covers enterprises engaged in providing services. Update the registration if you cross a threshold; the classification follows the higher of the two criteria.

What the invoice and the agreement need

On the invoice: your Udyam number; the invoice date and the date of delivery or acceptance; the credit period and the due date computed from it; a line stating that interest under Section 16 of the MSMED Act applies to late payment. In the agreement — the signed SOW, or the accepted quote that became the invoice — the credit period in days, not exceeding 45. If a client's standard terms say 60 or 90 days, the law caps the enforceable period at 45 for a registered micro or small supplier; say so politely when you countersign, and put 45 in your quote.

Milestone and retainer billing work the same way per invoice; see retainers for structuring the billing so each invoice is a clean, accepted deliverable.

The collection routine that uses the rule

Day 0Deliver with a dated handover note; invoice the same day with the due date shown.
Day 15Confirm no written objection has been raised — the deliverable is accepted.
Day 35Friendly reminder: due date in 10 days, Udyam number restated.
Day 46Formal notice: overdue; interest under Section 16 accruing from day 46; note that the buyer's deduction under 43B(h) now depends on the payment date.
Day 60Invoice the interest to date. Decide whether to escalate to MSME Samadhaan (the online delayed-payment facilitation council process) — usually the threat suffices.

Most agencies never send the day-46 notice because they fear the relationship. The clients who matter already know the rule — their finance team is tracking it — and a vendor who knows it too is treated as a business, not a favour.

What the rule does not do

It does not apply if you are a medium enterprise or unregistered; it does not help with disputed deliverables (a written objection within 15 days stops the clock until resolved); it does not apply to traders in the same way; and it does not make a bad client pay — it makes a good client's finance team prioritise you. Keep the task log that proves delivery, because "we never accepted it" is the only defence a buyer has.

Quick reference

RuleSection 43B(h), Income-tax Act; Sections 15–16, MSMED Act, 2006
Applies toRegistered micro and small enterprises (not medium); goods and services
Payment time15 days without an agreement; up to 45 days with one; counted from acceptance
Buyer's consequenceExpense deductible only on payment if paid late
InterestThree times the RBI bank rate, compounded monthly, from the due date
Micro / small limits (2025)Investment ≤ ₹2.5 cr / ₹25 cr; turnover ≤ ₹10 cr / ₹100 cr
RegistrationUdyam portal, free, Aadhaar + PAN
EscalationMSME Samadhaan delayed-payment portal

Frequently asked questions

What is the MSME 45-day payment rule?

Under Section 15 of the MSMED Act a buyer must pay a registered micro or small enterprise within the agreed credit period, which cannot exceed 45 days from acceptance, or within 15 days if there is no written agreement. Section 43B(h) of the Income-tax Act, applicable from FY 2023-24, allows the buyer to deduct the expense only when paid if that time limit is missed.

Does the 45-day rule apply to service businesses like agencies?

Yes. The MSMED Act covers enterprises providing services as well as manufacturing, and a registered micro or small services enterprise is protected in the same way. Registration on the Udyam portal is required; without it the rule does not apply.

How do I register as an MSME?

On the government's Udyam registration portal, free of charge, using the Aadhaar of the proprietor, partner or director and the business PAN. The classification as micro or small is self-declared from investment and turnover and verified against tax data; the certificate issues immediately.

What interest can I charge on a late payment?

Section 16 of the MSMED Act provides for compound interest with monthly rests at three times the bank rate notified by the RBI, from the day after the due date. The interest is not a deductible expense for the buyer. You may choose to waive it, but it accrues by law.

Can a client insist on 60- or 90-day payment terms?

For a registered micro or small supplier the enforceable maximum is 45 days from acceptance regardless of what the client's standard terms say. Agreeing a longer period in writing does not extend the statutory limit.

What is MSME Samadhaan?

The online portal where a micro or small enterprise can file a delayed-payment reference against a buyer, which is taken up by the Micro and Small Enterprises Facilitation Council for the state. It is the formal escalation after notices; in practice the notice citing it is usually sufficient.

How Merik handles it

Merik's client workflow gives the rule its evidence. Each client has projects; each project has quotes that convert to invoices as one record in two states, so the accepted quote is the written agreement stating the credit period, and the invoice carries the dates. The daily task log — client, project, time, status, proof links — is the delivery record that establishes acceptance when a buyer claims otherwise. Per-client and per-project rollups show what is outstanding and for how long.

Merik does not compute MSMED interest, file Samadhaan references or chase payments; the routine above is yours to run. See the clients, quotes and invoices module.

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